Jaffa, the Orange’s Clockwork | Eyal Sivan

2010 | 90 min | Hebrew, Arabic, English & French | Hebrew & English Subtitles


Jaffa, the orange’s clockwork narrates the visual history of the famous citrus fruit originated from Palestine and known worldwide for centuries as “Jaffa oranges”.

The history of the orange is the history of this land. Through photography and cinema, poetry, paintings, workers of the citruses’ industry and historians, memory and present mythologies, Palestinians and Israelis cross and combine. The close reading of the Jaffa brand’s visual representation is a reflection on western orientalist phantasms surrounding the ‘holy land’ and the ‘State of Israel’ and a tool to reveal the untold story of what was once a commune industry and symbol to Arabs and Jews in Palestine.

Jaffa, the orange’s clockwork is a political essay unfolding the story of the invention and the visual history of the world’s wide famous citrus fruit originated in Palestine and known around the world as “Jaffa oranges”. While the orange become the symbol of the Zionist enterprise and of the state of Israel, for Palestinians it symbolizes the lost of their homeland and its destruction.

Through a careful reading of the visual representation of the brand, the film reflects on western phantasms related to the ‘Orient’ the ‘holy land’ and the State of Israel and unveils the untold story of what was ones a commune symbol and industry to Arabs and Jews in Palestine.

The oranges of Jaffa, the fruits, the orchards, the brand name and the city – that gave to the fruit its name, is the backdrop of the commune Jewish-Arab life in Palestine before the establishment of Israel, the colonial covetousness, the account of obliteration, nationalization, then repudiation in order to propose a joint historical narrative, and a brand of hope for the future




90 min









Directed by:

Eyal Sivan


Eyal Sivan

Produced by:

Osnat Trabelsi

Arik Bernstein

Frank Eshkenazi

Trabelsi Productions

Alma Films

The Factory

Luna Blue Films

Produced for:

HOT8 Noga communication Israel

WDR Germany

France 5

RTBF Belgium

SRC Radio Canada


With Support From:

Centre du Cinéma et de l’Audiovisuel de la FWB

Centre National de la Cinématographie

Procirep – Société des Producteurs


Cinematographer :

David Zarif

Vincent Fooy

Remi Laine

Shafir Sarusi

Editor :

Audrey Maurion


Best Filmmaker, Doc Film Festival Milano, Italy 2009

Best Editing, Solelune, Palermo, Italy 2010

Festivals :

IDFA, Amsterdam Holland, 2009

Bergamo Film Meeting, Italy, 2010

BAIFICI, Buenos Aires, Argentina, 2010

Views of the World- International Film Festival Nicosia, Cyprus, 2010

Visions Du Reel, Neon, Switzerland, 2010

Full Frame, North Carolina, USA, 2010

Documenta, Madrid, Spain, 2010